CONFERENCE 2007

ASSOCIATION OF TRANSLATION COMPANIES 
CONFERENCE 2007 
MEETING THE TRANSLATION MARKET CHALLENGES 
Seeking out new opportunities - building future strength 
20th September 2007 

SPEAKER'S NOTES

9.30 - 10.00   Registration and coffee 

10.00 - 10.05   Introduction for the day 
Liz Robertson, Chairman Association of Translation Companies 


Session 1: SALES, MARKETING AND PEOPLE 
Session chair: Liz Robertson, Chair ATC 
10.05 -10.35   PR – making a difference to the bottom line 
Chris Durban, American Translators Association
10.35 -11.00   Easy sales – difficult business - expanding your translation sales horizons 
Doug Lawrence, Amicus TransTec, the ATC’s preferred training provider 
11.00 -11.25   Finding good people and keeping them to drive your translation business forward 
Inger Larsen, Founder Larsen Globalisation 
11.25 - 11.35   Panel discussion and questions 
11.35 -11.50   Mid morning coffee break / Exhibition & Translators' Wall of Fame and networking 


Session 2: TRANSLATION AND SOCIETY 
Session chair: Geoffrey Bowden, General Secretary ATC 

11.50 - 12.15   Translating and interpreting for the public sector – an aid or hindrance to community cohesion 
Richard Michie, Head of Marketing & PR and Claire Adams, Head of Projects, Applied Language Solutions
12.15 - 12.20   Questions 

Session 3: EDUCATION AND FUTURE TRANSLATION GENERATIONS 
Session chair: Anne Marie Graham Skills and Qualifications Adviser CILT – the National Centre for Languages

12.20 - 12.55   How was it for you? Success or failure for the Graduate Work Placement scheme – perspectives from a student, a host company and university 
Chus Fernandez, Salford University, Liz Athey, Operations Manager, Roevin Translation Services, Natasha Williams, MA student in Translation
12.55 - 1.10   National network in translation 
Christina Schaeffner, Aston University
1.10 - 1.15   Panel discussion 
1.15 - 2.15   Lunch, Exhibition and Translators' Wall of Fame and networking 
2.15 – 3.00   WORKSHOP SESSIONS 

Workshop 1 Sales Masterclass introduction 
Doug Lawrence, Amicus TransTec, the ATC’s preferred training provider 

Workshop 2 Getting to grips with EN15038 – a practical approach to implementation and certification 
Jurek Nedoma and Gryegory Baster, EUTECert 

Workshop 3 XTRF - complete management system for translation companies 
Andrzej Nedoma and Tomek Mroz, Lido-Lang Technical Translations 

Workshop 4 LTC Worx - The Next Generation Business System for the Language Industry 
Dr Adriane Rinsche, Managing Director, LTC

Workshop 5 Increase revenue through software localisation 
Aaron Caruso, Business Manager SDL Trados 
3.00 - 3.15   Tea break/Exhibition and Translators' Wall of Fame and networking


Session 4: TECHNOLOGY 
Session chair: Henry Clough, Vice Chair, ATC 
3.15 - 3.40   Taking control of technology 
Peter Reynolds, Director, Idiom LSP Partner Program
3.40 - 4.05   Outsourcing is out / Collaboration is in - new approaches for the delegation of translation projects
Urs Huechting, Across Systems GmbH
4.05 - 4.15   Questions 


Session 5: MEETING THE QUALITY CHALLENGE 
Session chair: Liz Robertson Chair, ATC 
4.15 - 4.30   Using quality to influence the decision making of translation purchasers 
Jack Tsouramanis, Bureau Veritas
4.30 -4.45   Getting past the BS EN15038 finishing post ahead of the pack 
Peter Bennett, CEO London Translations
4.45 - 4.55   Questions 
4.45 - 5.00   Round up from the day and conclusion 
Liz Robertson, Chairman, Association of Translation Companies 
      The Association of Translation Companies is grateful for the support of its main sponsors: 



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