“Inspiring the language business - driving quality, building value, making profits” 
Friday 23rd September 2011 
School of Oriental & African Studies, University of London


Among the topics to be covered in the conference will include:
  • Latest technology - up date on automation - what to invest in
  • Alliances ­ global, European and local
  • Marketing your business - educating the purchaser
  • Market and partnering opportunities in: Middle and Far East; Africa; South America and the Indian sub-continent
  • Winning new business ­ sales and after care
  • Selling translations into niche markets
  • Community interpreting
  • Winning and retaining government contracts - partner working with framework winners
  • Developing the quality agenda and making more from doing it right
  • Fostering the next generation of linguists



09.00     -  09.30       Registration and coffee

09.30    -  09.35       Welcome and introduction for the day

Roy Allkin, Chairman, Association of Translation Companies

09.35    -  10.05       Language business overview

Nataly Kelly, Common Sense Advisory

10.05    -  10.30       Tomorrow is just around the corner - gearing up for the language industry                                             technology revolution

Jaap van der Meer , TAUS

10.30     -  10.55       Case study: MT and LSPs: Overcoming the Challenges  

Torben Dahl Jensen, Language Technology Manager, Oversætterhuset A/S David Canek, CEO, MemSource Technologies

10.55     -  11.10       Panel discussion

11.10     -  11.30       Mid morning coffee break

11.30     -  11.50       Localization is key for international e-commerce expansion

Kerry Samuel, Business Development Director, Premier Language

11.50     -  12.15       New media as part of the marketing mix

Nigel T Packer, Business for Business Internet Marketing

12.15    -  12.35       Creating a sales team for competitive advantage

Jessica Rathke, Localisation Sales & Marketing

12.35     -  13.00       Educating the purchaser

Paul Sulzberger, Founder, OpenBorder Ltd

13.00     -  13.10       Questions and panel discussion

13.10     -  14.15       Lunch and exhibition

14.15     -  15.00       PARALLEL WORKSHOPS

Workshop 1            How Industry Leaders plan, steer and control their company processes with Plunet Business Manager


Workshop 2            How to get ahead of the competition with LTC Worx – your business management platform for the language industry



Workshop 3            MemSource Cloud: Rethinking translation technology


Workshop 4            Team translation like never before: why the memoQ server is the tool of choice for translation teams worldwide


Workshop 5            Déjà Vu -getting the best from the latest software developments


Workshop 6            Speed training session on the new SDL Trados Studio 2011 - find out what the hype is about and discover the new exciting features.

Workshop 7            Customized MT in a self serve environment, Applied Language Solutions


15.00     -  15.15       Afternoon tea & exhibition

15.15     -  15.35       Translation and the language industry: what Europe is doing for you

Pinuccia ContinoEuropean Commission


15.35     -  16.00       Tackling EC bureaucracy and winning

Isabella MooreChair, Comtec Translations & Stephane Reynolds, European Parliament


16.00     -  16.25       Re-thinking pricing and business models for cloud translation

Anna FelletID2 Information Design & Delivery di Luigi Muzii


16.25     -  16.50       Translating the UK out of Recession

Carolyn Burgess MBE, Director, World Trade Centre Hull & Humber


16.50     -  17.15       The place of community interpreting in the language Marketplace

Shahreen ShebliDirector, Sussex Interpreting Service


17.15     -  17.30       Translation without Borders

Simon AndriesenBoard Member, Translators without Borders


17.30     -  17.35       Summing up the day

                                 Roy Allkin, Chairman, ATC



The ATC has adopted Translators without Borders as its official charity We will be raising funds for it at this year’s annual awards dinner on 22 September





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