The guide, which is available to download here, is the latest element of a campaign launched by the ATC to raise awareness among SMEs about the importance of foreign language skills for targeting overseas markets and the role Language Service Providers (LSPs) can play in supporting companies to become effective exporters.
Geoffrey Bowden, General Secretary for the ATC explains: “Recent data shows that organisations which have made the conscious decision to invest in professional language services achieve a far higher export to turnover ratio***.
“While it is encouraging to see more UK companies embracing the benefits which working with an LSP can provide, we understand that many of these companies may be commissioning such services for the very first time. We therefore wanted to develop a free resource to help any company investing in translation services get the very best results for their money.”
The guide provides advice on everything from how to select an LSP to the different services available, best practice when it comes to briefing an agency, the pros and cons of digital translation and even some language industry jargon, which clients should be aware of.
Geoffrey continues: “Accurate translations, in which all colloquialisms and cultural references are correct can add great value to a business, helping them communicate effectively in diverse markets and therefore expanding their opportunities for international trade.
“It is only by accessing the right services from the right professional language company that this opportunity can be fully maximised. However, with many organisations still failing to take into account the need to plan ahead for their translation needs and few knowing what to expect when trying to source translations, the ATC wanted to develop a resource to support companies in their decision-making process.
“The guide draws on 40 years of experience serving the language sector and we hope that companies across the UK find it useful. Should any further guidance be required however we are always happy to speak with individuals to answer specific questions.”
* Department of Business, Innovation and Skills
*** Volume 62, Issue 4 of the Scottish Journal of Political Economics, autumn 2015
****Survey conducted online amongst 500 language service providers by the Association of Translation Companies, Q3 2015