In May 2023, the ATC’s Council, CEO and Commercial Collaborations Lead joined forces with member companies to forge new pathways for the ATC’s Commercial Collaborations Strategy.
These are our key takeaways from the Client Landscapes Networking Event!
Collaboration with business organisations
The ATC’s Commercial Collaborations Lead Sarah Bawa Mason led a workshop on business through business organisations.
“Our commercial collaborations initiative is now in its second year, and we are starting to see returns on our outreach and advocacy efforts with business organisations such as the Chambers of Commerce. It’s absolutely vital that we continue to work closely with ATC member companies regionally in this space. This lively and productive workshop allowed us to home in on what matters to members the most, and to aspire to greater things,” says Sarah.
Key takeaways
- Case studies as business drivers: Guidance to members on writing impactful case studies and collecting member case studies to disseminate.
- Involvement in UK business organisations: Member companies are actively involved with business organisations such as FSB, Business West, Institute of Directors, Chambers of Commerce, Institute of Export and International Trade, Regional Growth Hubs, Department for Business and Trade, BITA (British Irish Trade Alliance). Top tip: Don’t try to be all things to all men – pick strategic membership and be the go-to provider for a certain field/sector.
- Targeting client sectors: Target small associations who are dealing with suppliers and customers in various areas/speaking different languages. Play to your strengths – look at your top clients and sectors and investigate the organisations they are active in.
- ATC as a ‘thought leader’ or ‘influencer’: Explore ways in which the ATC can promote the value of language services within client sectors and the UK Government, and to gain media exposure.
Collaboration with client-side trade associations
The ATC’s CEO Raisa McNab led a workshop on opening up business through collaboration with client-side trade associations.
“Collaboration with client-side trade associations is a hugely under-explored opportunity. Based on our early work with the Market Research Society and the Patient Information Forum, collaborations are a powerful way of positioning the ATC and its member companies as partners as well as providers of business critical solutions. This is where we can build networks at association level, and then open them up for concrete business opportunities between our members,” explains Raisa.
Key takeaways
- ATC Member Directory as a match-making tool: Signpost client-side trade association member business to ATC Member Directory, and develop the directory to act as a match-making tool for specific sectors and services.
- Exploration of client-side trade associations to target: Research, explore and scope out potential target associations in the UK. Network with client-side trade association networks to increase the ATC’s visibility and forge new collaborations.
- ATC member company participation: Invite ATC member companies to get involved with client-side trade association members in resolving sector-specific challenges around language services.
- Best practice guidance: Develop sector-specific buyer guides for language services, position the ATC and its members as authoritative sources of relevant guidance.
About the ATC’s Commercial Collaborations Strategy
The ATC’s Commercial & Trade Collaborations Strategy promotes collaboration and business opportunities between the ATC’s member companies and local and national business organisations, and client-side trade associations.
Led by the ATC’s CEO and Commercial Collaborations Lead, our long-term objectives are:
- Forging and fostering strategic connections with business organisations and associations locally and nationally, positioning the ATC as an authority on language services, and its members as credible, quality and solutions-driven partners
- Promoting the value of translation, interpreting, and language services
- Identifying and building business and collaboration opportunities between ATC member companies and local and national business organisations, associations and communities
- Actively engaging with member companies to understand the commercial collaborations they most benefit from, and involving member companies in local collaborations
- Actively working towards increasing the ATC’s membership in the UK
- Developing contacts with local and national media, drafting engaging communications content
- Hosting meetings, webinars, round tables, and events
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