Reclaim the Future: AI upskilling for language service companies

The Association of Language Companies (ALC), United States, the Association of Translation Companies (ATC), United Kingdom and Magic Beans Agency are excited to announce a strategic partnership to launch “Reclaim the Future 3.0 – AI Upskilling for Language Services”, a live, instructor-led training program purpose-built to equip language service companies (LSCs) with the skills, strategies, and tools they need to thrive in the age of generative AI.

(Please note the course focus is mostly on upskilling for Translation & Localization-focussed companies – Interpretation Topics are not covered.)

The course will launch on Friday, September 19, 2025, just after the ALC’s annual conference in New Orleans and is available to LSCs across the world, with member discounts to ALC & ATC member companies.

This initiative is rooted in a shared mission: to ensure that the language services industry can not merely survive disruption, but rather shape and lead it with confidence. With AI reshaping everything from workflows and pricing models to client expectations, LSCs are being asked to transform faster than ever before. This program gives them the roadmap to do exactly that.

“At the ALC, we bring together the people who lead language companies—not just to network, but to grow, innovate, and build the future of our industry together,” said Joshua Pennise, Vice-President of the ALC Board. “This partnership with Magic Beans is a powerful expression of that mission. We don’t want to simply react to AI. We’re taking the lead.”

Raisa McNab, CEO of the ATC adds: “We conceived this training with our partners at Magic Beans Agency so that our community could face the AI revolution with clarity and confidence. So far over 150 LSCs have benefited from the training, and we are delighted to be able to offer the program again to our members, alongside our esteemed colleagues in the US and fellow language services industry peers across the world.”

The Reclaim the Future 3.0 course is a 10-week, live virtual program, delivered by seasoned AI experts with deep experience in the language services sector. It covers:

• The evolving role of AI in the language industry
• Implementation strategies tailored to small and mid-size LSCs
• Selling and marketing AI-enabled services
• Building a future-focused AI vision and internal capability
• Improving workflows, assuring team engagement, and creating client value

“We designed this course to help companies stop fearing AI and start using it to fuel growth, unlock talent, and build stronger client relationships,” said Robert Martin, Founder of Magic Beans Agency. “This is not simply classroom theory. We are providing tools for strategic transformation, tailored to the reality of language service companies today.”

The ALC’s role in this partnership extends beyond promotion. As the voice of the language services industry in the United States, the ALC connects, supports, and represents the companies that power global communication. Through this initiative, the ALC in the US and the ATC in the United Kingdom continue to fulfill their missions of creating meaningful opportunities for collaboration, learning, and growth.

Magic Beans Agency brings deep sector expertise as a strategic solutions provider to the language industry. With a proven track record in helping LSCs reinvent their value propositions, implement cutting-edge technologies, upskill teams, and engage top talent, Magic Beans is committed to empowering companies and teams to adapt and thrive.

The Reclaim the Future course has already trained over 150 companies globally in collaboration with leading industry associations including ATC (UK), GALA, ELIA, and EUATC. The demand has been overwhelming with recent sessions drawing more than 340 participants each.

Now, it’s time for ALC and ATC member companies to benefit again from this key training from September 19th 2025.

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