Commercial Collaborations
Working with client-side and trade association partners
The ATC actively works with client-side and trade associations to promote the value of language services and to help their members build language capabilities and access the language services they need to grow their business base in new markets.
The commercial & trade collaborations promote collaboration and business opportunities between the ATC’s member companies and local and national business organisations, associations and communities. Steered by the Commercial & Collaborations Lead and CEO, the ATC forges and fosters strategic connections with business organisations and associations locally and nationally, positioning the ATC as an authority on language services, and its members as credible, quality and solutions-driven partners.
These initiatives position ATC members as the go-to language services providers of choice for British business, allowing us to showcase the knowledge and expertise of ATC and its member companies.
ATC has produced commercial collaborations guides to help members act independently to form their own relationships with business and trade entities, with guidance on the range of business organisations on the UK circuit, how to develop case studies relevant to potential new client bases and how to plan a round table event for a business association meeting:
- ATC Commercial Collaborations Guide to Business Organisations
- ATC Commercial Collaborations Guide to Client Case Studies
- ATC Commercial Collaborations Round Table Event Planner Pack
If you want to be involved in this inspirational initiative, get in touch with the Commercial & Collaborations Lead at ccl@atc.org.uk
The ATC Member Area gives fuller details of active collaborations and access to ATC guides and partner resources you can use in building your own reputation as a partner of choice for UK businesses.
Get in Touch!
secretary@atc.org.uk
+44 (0)1787 221 298
Case Study: UK Export Academy
The UK Export Academy (UKEA) is a free Department for Business and Trade (DBT) programme offering expert-led training, advice, and networking to help UK businesses of all sizes start exporting or expand their international sales.
UKEA provides resources, workshops, and webinars covering essential export knowledge, sector-specific insights, and market opportunities, enabling businesses to confidently sell their goods and services worldwide.
Our team provide regular ‘Say it just right’ webinars on the value of languages to export, explaining our LO-C 30 findings that SMEs who invest in language capabilities are 30% more successful in exporting than those who do not, citing case studies of successful export projects from our member companies and pointing potential clients to our member directory.
Statistics coming back to us on attendees show the definite impact of long-term collaboration, with nearly 600 attendees over our 6 sessions, reaching more than 215 directors, owners and CEOs in sectors including Consumer and Retail, Education and Training, Financial and Professional services, and Pharma, Healthcare and Medical devices. Visits to our Member Directory peaked dramatically after every event.
https://www.business.gov.uk/export-academy/
Case study: British Allied Trades Federation (BATF)
The British Allied Trades Federation’s member associations support over 2,500 businesses in the jewellery, travelgoods, and giftware sectors through BATF’s international division British Jewellery & Giftware International and its member associations including The Giftware Association, The National Association of Jewellers, The Surface Engineering Association, The Jewellery Distributors Association, and The British Travelgoods and Accessories Association.
The ATC team and members have presented webinars to BATF members including the Giftware Association and the National Association of Jewellers on the benefit of language capability in export campaigns. ATC expert members have shaped branded guidance for the member areas of the Trade Association websites on business etiquette, building relations and marketing for the French, Italian, Middle Eastern and German markets.
Case Study: The Association of British HealthTech Industries
The Association of British HealthTech Industries (ABHI) supports the HealthTech community to provide products and services that help people live healthier lives. ABHI’s 400 members account for approximately 80% of the HealthTech sector. They are multinationals and SMEs supplying products from syringes and wound dressings to surgical robots, diagnostics, and digitally enhanced technologies. ABHI also represents the HealthTech industry to stakeholders such as the government, NHS and regulators.
ATC coordinated work with the ABHI Middle East Accelerator project, presenting a webinar on The Language of Business in the UAE supporting ABHI members on tailoring their approach culturally to markets in the UAE which operates as a gateway to the growing health sector in the Middle East.
Case Study: Patient Information Forum
The ATC is a partner of the Patient Information Forum (PIF), the UK membership organisation and network for people working in health information and support, a network of more than 1,000 people, all involved in producing and providing health information. They are the independent voice of UK health information.
As an association partner, the ATC has worked with PIF on a number of best practice guidelines and position papers on multilingual health information, language technology, and the ethical use of AI.
ATC members actively involved in the healthcare sector are invited to work with the ATC and PIF to develop best practices relating to multilingual health information. ATC members can join PIF under the ATC partnership and access PIF resources and networks free of charge.
Case Study: Trade Association Forum
The Trade Association Forum (TAF) is the UK’s association of associations, a community of 180 trade associations representing 190,000 UK businesses, encouraging the development and sharing of best practice among UK trade associations.
The ATC is an active member of TAF, attending and speaking at events, learning and sharing best practices, and making new connections with TAF’s trade association members.
