Ankita Tibrewal’s PhD research, co-sponsored by the ATC and Aston Business School, is a groundbreaking study in the role of language competencies in international marketing and business performance of UK SME’s.
The research aims to quantify the impact of linguistic competency on international marketing and business management in an SME context, and to develop a model allowing SME’s to maximise their export potential through language competence and outsourced language services.
The findings of the report will be used to influence policy-makers and export support professionals, enhancing demand for language services and ensuring UK businesses’ continued access to language skills.
In its final year, the research enters a quantitative survey open to UK-based exporting SME’s. As an active partner in the research, the ATC recognises the potential of the study in influencing future language policies, and encourages language service companies to share the survey with their SME clients.
The 15-minute survey can be found here.
In the spring of 2020, the research group organises a series of free workshops aimed at SME’s on how to access foreign language capabilities to grow international sales.
The workshops will, among other benefits, provide a toolkit to identify the range of linguistic services available to execute an international sales strategy.
Further information and registration to the workshops can be found here.