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THRIVE 2024 – ATC Unconference & ATC Language Industry Awards

Pre-Conference networking drinks 25 September 2024 from 19.30

Join us for pre-conference networking drinks at the iconic The Malt House at Birmingham’s Old Turn Canal Junction

THRIVE 2024 – ATC Unconference 26 September 2024

At the British Allied Trades Federation’s Headquarters

 

TIME

MAIN SESSION

10.00-10.30

Registration

10.30-11.15

Welcome to THRIVE 2024!

Becoming a trusted advisor in your field

Speaker: Andy Preston

Join motivational sales speaker and trainer, Andy Preston, as we kick off THRIVE 2024 with the inspirational presentation “Becoming a Trusted Advisor in Your Field”. During this exciting opening address, Andy will share his tips on how to position yourself as a go-to localisation expert within your individual niches, ensuring you build greater levels of trust with your clients and reinforce your credibility within the industry.

11.15-12.00

Improving inbound sales for LSCs on a budget

Speaker: Bryan Montpetit

25-year language industry veteran Bryan Montpetit shares how LSCs can boost their inbound sales without breaking the bank. Bryan will share cost-effective strategies, practical tips and real-world examples to help you attract and convert more leads. For LSCs looking to maximise their sales approach and achieve better results on a budget, this talk is for you!

12.00-13.30

Networking lunch at The Button Factory

13.30-14.15

Managing and effective sales and marketing team around a shared vision

Speaker: Bryan Montpetit

For successful business growth, it’s crucial that your sales and marketing teams are working together as one well-oiled machine. From fostering collaboration, enhancing communication across both teams and creating a unified vision that drives success, Bryan will share his strategy on how to align your sales and marketing teams to work cohesively toward common goals.

14.15-15.00

Handling sales negotiations and objections

Speaker: Andy Preston

Negotiation skills are a salesperson’s best friend. In this session, Andy will share best practice on how to handle objections, tackle challenging negotiations with clients and effectively boost conversion rates. This session is ideal for sales professionals looking to turn objections into opportunities.

15.00-15.30

Networking break with wine tasting

With TextPartner’s Marek & Ewa Gawrysiak

15.30-16.15

Public speaking

Speaker: Andy Preston

For many, public speaking can be either a sweet dream or a beautiful nightmare. Though whether you’re a seasoned pro, or you’re just starting to dip your toes into these waters, there’s always more to learn when it comes to captivating an audience. Join Andy for an empowering, confidence-boosting talk as he shares his expert techniques for delivering impactful presentations, overcoming stage fright, and communicating your message with clarity.

16.15-17.00

In-person and social media networking

Speakers: Steve Higgins and James Brown

As we wrap up day 1 of Thrive, join ATC council members Steve Higgins and James Brown for a hands-on, fully interactive session all about networking. We’ll be exploring strategies on how to best prepare before, during and after a networking event, and putting those skills into practice as a group. And that’s not all. Bring your phones and laptops, as we’ll be rounding off the day with a social media-based activity!

ATC Language Industry Awards Evening Do 26 September 2024 from 19.30

Join us for the 2024 ATC Language Industry Awards Evening Do at historic The Button Factory, with drinks, food, DJ and dancing from 19.30-23.00!

THRIVE 2024 – ATC Unconference 27 September 2024

At the British Allied Trades Federation’s Headquarters

TIME

MAIN SESSION

10.00-10.30

Registration

10.30-11.15

Achieving optimal outcomes with your client contracts

Speaker: Ruth Partington

Kicking off day 2 of THRIVE, join the ATC’s Ruth Partington as she shares key advice on negotiating and crafting mutually beneficial client contracts that protect your interests while developing strong client relationships. This session is a must for any professionals looking to better understand the importance of T&Cs, MSAs, SLAs and to improve their contract negotiation skills.

11.15-12.00

Account growth strategy panel discussion

Panelists: Steve Higgins, Cathy Branson, Bernadette Byrne and James Halstead, moderated by James Brown

Did you know that winning new business is 10 times more challenging, time-consuming and costly that growing your existing client base? In this compelling panel discussion, James will interview some of the best minds in the localisation business – Steve Higgins, Cathy Branson, Bernadette Byrne, James Halstead – as we explore strategies for growing our businesses through deepening client relationships for long-term growth and success.

12.00-13.30

Networking lunch at The Button Factory

13.30-15.00

Technology SWOT and workshop

As LSPs, we’re all incredibly well versed in all things MT, CAT, MT and more. But what about the technology we use behind the scenes that helps our businesses run smoothly? In this exciting team workshop, we will be researching and evaluating the best technology out there to support us in 4 of our key business functions: HR, Sales and Marketing, Finance, Business Management. The result? Useful guidance and takeaways for all attendees on which tools can help our businesses perform more effectively.

Introduced by Laura Saunders-Calvert and Laura Waddington, RWS Trados, and hosted by James Brown and Steve Higgins

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