THRIVE 2025 – How to Become a Sales-First Business

ATC Unconference THRIVE 2025 focuses on sales, account growth, marketing and lead generation. Bring your sales team, senior PMs and account managers, and spend two days putting together the building blocks for a compelling, sales-first business. THRIVE 2025 will connect you with industry peers, and give you the tools and confidence to manage a business underpinned by solid financial, technological and commercial foundations – ready for whatever comes next.

Join the ATC, business experts, and language services industry peers for two days of tight-knit networking and learning on 22-23 October 2025 in Manchester for THRIVE 2025 – ATC Unconference and ATC Language Industry Awards celebrations!

Programme highlights

• Onboarding and growing client accounts: setting up for success
• Building growth through human relationships: panel discussion
• The case for MT/AI for client growth & retention: taking an AI-led approach
• Open mic – strategies for ROI in 2025: share your insights
• Transition to becoming a sales-first business: engaging the whole team
• Sales-first project managers: don’t talk about sales
• Marketing-led sales & success stories: keynote and case studies
• Lead generation through social media: drive growth where it happens