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Selling in the Time of Corona

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As the global pandemic continues, language service companies are reporting signs of returning confidence and leading industry researchers project that language services will bounce back. In the meantime, sales and cashflows have suffered.

This online course will enable you and your company to immediately apply low or no-cost sales tactics to focus on increasing sales now and when markets finally recover.

The course is developed exclusively for smaller translation companies who may not have a dedicated sales team.

Course topics

Using sales tactics which work for you and your clients
Market selection and penetration planning
Maximising sales from existing clients
New online sales skills and resources

On completion of the course, you will be able to:

Sell more to existing clients
Draft plans to identify, select, and penetrate new markets
Implement sales tactics for the current economic conditions

Dates and times

Two facilitated trainer-led online sessions:

Wednesday 18 November 2020 at 3-4.30 pm GMT
Wednesday 25 November 2020 at 3-4.30 pm GMT

Cost

£150 for ATC member companies

£250 for non-member companies

Trainer

Doug Lawrence is recognised language services industry specialist with international sales experience in multilingual vendors and translation technologies. He has delivered sales training for the ATC, ITI, and CSA.

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