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As a member of the ATC, we know you have stories to tell about your business; stories that show why you value ATC membership; stories that share your examples of best practice; stories that showcase what our industry has to…
ATC members set to benefit from new Elia partnership
We’re delighted to have signed a Partnership Agreement with Elia, the European Language Industry Association, which will mean ATC member discounts for Elia’s events. Elia, a trade association for the language services industry with a European business focus, shares many…
Customer Journey Mapping for LSPs: An Essential with Bags of Potential
In a crowded marketplace, LSPs and translation agencies can struggle to create a USP that will generate leads, convert sales and help the brand evolve. Adopting a customer-centric approach for your business can offer invaluable insights into your customers, helping…
China and the language industry
The Chinese LSP market is thriving. As the country continues to open its doors to more international trade and its economy continues to grow, the demand for language services increases. It’s an imperfect but exciting market not to be neglected,…
Effective Localisation: Beyond Translation
Having material localised is essential for any company looking to expand into different countries. No matter the industry there will always be a need to manipulate the content to fit the target population, whether it is a product, business, movie,…
6 billion reasons to translate the Untranslatable
Linguists have always been intrigued by pictorial and symbolic languages. Consider the Egyptians and their hieroglyphs, the Mexicans and their Aztec language or we can even go as far back to a time when spoken language hadn’t fully evolved and…
PASSPORT TO: France – business reasons to focus on the French language
Did you know French is the world’s third most important business language? It doesn’t take a genius to figure out why. With more than 220 million French speakersworldwide (along with 70 million partial-speakers), it’s Europe’s second most widely spoken mother tongue, and is in the…